This Southwest Chili Seasoning is all about bold layers and slow-building depth. It starts with classic chili powder and cumin, gets smoky warmth from paprika and ancho chili, and finishes with a subtle, unexpected touch of cocoa that rounds everything out beautifully. Inspired by the rich, complex flavors you’d expect from a great store-bought blend, but made fresher and cleaner at home. this seasoning comes together in minutes using pantry staples you probably already have. It’s balanced, versatile, and designed to bring that unmistakable Southwest comfort to whatever you’re cooking, without any fillers or additives.